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Fracking The Japanese Market: Using Market Segmentation To Uncover Hidden Opportunities

Segmentation of the Japanese market reveals new opportunities

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You may have heard that the Japanese market, despite being the third biggest economy in the world, is past its prime. But with a more detailed analysis and segmentation of the Japanese market, massive opportunities reveal themselves in Japan. This reminds me of discussions around ten years ago, about a concept known as ‘peak oil’ that were, well, peaking.

Are Japan’s Largest Companies Shrinking?

Are Japan's largest companies shrinking?

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Since 1995, ninety-six Japanese companies have dropped out of the Fortune Global 500. What’s important to note, however, is that the fastest rate of decline occurred from 1995 to 2005, after which the rate of decline slowed and now is almost flat, despite the large number of Chinese firms joining the list.

A Surprising Covid-Related Consumer Trend Will Create Marketing Opportunities In Japan

New customer trend in Japan

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Massive change is being foisted on businesses as they are forced to review their supply chains and at the same time look to establishing the primary means of advertising and delivery of their products and services using digital platforms. This is especially true in Japan where the crisis is, perhaps more than anywhere, challenging the old ways of doing things.